{"title":"Initio","description":"\u003cp\u003eLooking for \u003cstrong\u003eInitio perfume in Australia\u003c\/strong\u003e? Initio Parfums Privés explores the emotional and sensual power of scent through modern niche composition. Musks, spice, florals, woods, vanilla and amber are engineered for presence, texture and a magnetic trail.\u003c\/p\u003e\u003ch2\u003eFind your Initio signature scent\u003c\/h2\u003e\u003cp\u003eIt is ideal for fragrance lovers seeking a bold unisex perfume with a seductive, contemporary character. Compare each product's notes, concentration and size, and sample first where possible. You can also explore \u003ca href=\"\/collections\/niche-artisan\"\u003eniche perfume\u003c\/a\u003e and \u003ca href=\"\/collections\/unisex\"\u003eunisex fragrances\u003c\/a\u003e for complementary styles and more ways to refine your search.\u003c\/p\u003e","products":[{"product_id":"initio-oud-for-greatness-neo","title":"Oud for Greatness Neo","description":"\u003cp\u003e\u003cstrong\u003eDiscover Oud for Greatness Neo by Initio.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA powerful concentrate of essences revealed by the active properties of ‘neuroscents'.\u003c\/p\u003e\n\u003cp\u003eA new form has emerged: Oud for Greatness Neo. Like a free electron, neo breaks away from the original Oud for Greatness olfactory matrix. Neo flows through renewed vitality. Like a flash of light, this dazzling fragrance reveals your innermost nature. Its fluid waves create a charismatic, ultra-fluorescent aura. The result of an alchemy between the power of nature and neuroscience.\u003c\/p\u003e\n\u003cp\u003eThe psychoactive molecules of oud enhance our ability to think and feel. The synergistic pairing of lavender Orpur® and bergamot soothes and strengthens the mind. Meanwhile, the positive energy of balsam fir enhances well-being. Neo's brain-boosting scent promotes self-confidence and determination, propelling it to new heights.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/perfumeco.com.au\/blogs\/fragrance-101\/fragrance-101-olfactory-pyramid\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong\u003eOlfactive Pyramid\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTop notes: \u003c\/strong\u003eBergamot, Saffron\u003cstrong\u003e\u003cbr\u003eHeart notes: \u003c\/strong\u003eLavender\u003cstrong\u003e\u003cbr\u003eBase notes: \u003c\/strong\u003eFir balsam, Oud\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90ml","offer_id":50182064210236,"sku":"3701415902756","price":598.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/5469\/5740\/files\/Libertine-Packshot-7--56_d9310869-ecb0-4885-a6ef-e3d7b5fc0b81.png?v=1728913932"},{"product_id":"initio-narcotic-delight","title":"Narcotic Delight","description":"\u003cp\u003e\u003cstrong\u003eDiscover Narcotic Delight by Initio.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cb\u003eA Sensual Shot of Provocation\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003calign\u003eIt set its sights on the erogenous\u003c\/align\u003e\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eVANILLA BEAN\u003c\/b\u003e\u003calign\u003e, electrified by\u003c\/align\u003e\u003cspan\u003e \u003c\/span\u003e\u003cb\u003ePINK PEPPER\u003c\/b\u003e\u003calign\u003e, drenched in a draught of\u003c\/align\u003e\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eCOGNAC\u003c\/b\u003e\u003calign\u003e, before finally succumbing to the intoxicating swirls of a cigar. A cheeky twist of plump and juicy\u003c\/align\u003e\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eCHERRY\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003calign\u003ecelebrates the indulgence of a polished proposition.\u003c\/align\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNotes of Cherry, Cognac, Vanilla, Black and Pink Pepper, Tobacco, Hedione\u003c\/span\u003e\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90ml","offer_id":50182082756924,"sku":"3701415902008","price":489.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/5469\/5740\/files\/34_e746ffbd-eeda-49be-82f1-56348000d9b7.png?v=1728915016"},{"product_id":"initio-blessed-baraka","title":"Blessed Baraka","description":"\u003cp\u003eA solar fragrance endowed with a sacred strength to provoke the hand of fate.\u003c\/p\u003e\n\u003cp\u003eA captivating blend of Musk, Sandalwood and Amber. An intangible energy surrounds the wearer. Its effect oscillates between pure power and pure addiction.\u003c\/p\u003e\n\u003cp\u003eNotes of White Flowers, Amber, Sandal wood, Vanilla, Musk\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90ml","offer_id":50182094324028,"sku":"3701415900127","price":469.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/5469\/5740\/files\/Absolutebottle_2d41772d-393c-455d-bb10-fb49593ee92a.png?v=1728915532"},{"product_id":"initio-side-effect","title":"Side Effect","description":"\u003cp\u003eThe Tobacco, Vanilla, Rum and Cinnamon harmony of this fragrance is spellbinding. It tantalises the most discerning senses by playing off each of its facets - Leather, animal and the woody note of Vanilla - one by one. Recklessly bold... and stirring. Deeply buried emotions and passions take over. The fragrance lifts the veil on the unsayable. This passionate perfume has the power to plunge its wearer into that altered state where nothing is too daring because there are no risks left.\u003c\/p\u003e\n\u003cp\u003eNotes of Cinnamon Bark, Rum, Tobacco, Saffron, Sandal Wood, Hedione\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90ml","offer_id":50182094356796,"sku":"3701415901391","price":489.0,"currency_code":"AUD","in_stock":false},{"title":"50ml","offer_id":50182094389564,"sku":"3701415902596","price":359.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/5469\/5740\/files\/Purplebottle_6064a1c1-5db5-4278-99a9-b1d1b3dd0a71.png?v=1728915541"},{"product_id":"intio-rehab","title":"Rehab Extrait de Parfum","description":"\u003cp\u003eRehab promises an ecstatic return to the pleasure of perfume. The harmony of its natural raw materials is revealed by a skillful combination of Bergamot, natural Lavender, Black Pepper and various Spices. It reaches an ultimate balance by lying on a bed of natural Sandalwood and Musk perfecting a modern fougère olfactory experience.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNotes of Bergamot, Lavender, Cedar Wood, Patchouli, Sandal Wood, Hedione, Musk. All Naturals.\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90ml","offer_id":50182094520636,"sku":"3701415901452","price":498.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/5469\/5740\/files\/Rehabbottle_34844934-5f70-4dd4-a208-a2c619855ccd.png?v=1728915546"},{"product_id":"initio-initiation-collection","title":"Initio Initiation Collection","description":"\u003cp\u003e\u003cstrong\u003eDiscover Initiation Collection from Initio.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLet us guide you...\u003c\/p\u003e\n\u003cp\u003eDive into the world of INITIO Parfums Privés through its collections and explore the power of our 6 emblematic essences.\u003c\/p\u003e\n\u003cp\u003eIncluded 6x10ml of:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/perfumeco.com.au\/products\/initio-oud-for-greatness?_pos=1\u0026amp;_sid=bcf34d1fd\u0026amp;_ss=r\" target=\"_blank\" rel=\"noopener\"\u003eOud For Greatness\u003c\/a\u003e – Black Gold Project Collection\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/perfumeco.com.au\/products\/initio-musk-therapy?_pos=1\u0026amp;_psq=musk-therapy\u0026amp;_ss=e\u0026amp;_v=1.0\" target=\"_blank\" rel=\"noopener\"\u003eMusk Therapy\u003c\/a\u003e – Hedonist Collection\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/perfumeco.com.au\/products\/intio-rehab?_pos=1\u0026amp;_psq=rehab\u0026amp;_ss=e\u0026amp;_v=1.0\" target=\"_blank\" rel=\"noopener\"\u003eRehab \u003c\/a\u003e– Hedonist Collection\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/perfumeco.com.au\/products\/initio-side-effect?_pos=1\u0026amp;_psq=side-effect\u0026amp;_ss=e\u0026amp;_v=1.0\" target=\"_blank\" rel=\"noopener\"\u003eSide Effect\u003c\/a\u003e – The Carnal Blends Collection\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/perfumeco.com.au\/products\/initio-atomic-rose?_pos=1\u0026amp;_psq=atomic-rose\u0026amp;_ss=e\u0026amp;_v=1.0\" target=\"_blank\" rel=\"noopener\"\u003eAtomic Rose\u003c\/a\u003e – The Carnal Blends Collection\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/perfumeco.com.au\/products\/initio-blessed-baraka?_pos=1\u0026amp;_psq=blessed-baraka\u0026amp;_ss=e\u0026amp;_v=1.0\" target=\"_blank\" rel=\"noopener\"\u003eBlessed Baraka\u003c\/a\u003e – The Absolutes Collection\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Initio","offers":[{"title":"Default Title","offer_id":50182094553404,"sku":"3701415901087","price":369.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/5469\/5740\/files\/Untitled-design--55_cdc425e3-fcc1-475c-af45-780646605623.jpg?v=1728915548"},{"product_id":"initio-atomic-rose","title":"Atomic Rose","description":"\u003cp\u003eA rose diffracted into a scent of phenomenal power. An olfactory explosion with an intense emotional charge.\u003c\/p\u003e\n\u003cp\u003eAn exhilaration of pure energy, climaxing into intoxication. An extraordinary fragrance in the true sense of the word.\u003c\/p\u003e\n\u003cp\u003eFrom the first moment, rose rushes to the head and brings colour to the cheeks. As explosive as it is elusive, it expresses itself forcefully and fully embraces its ambiguities.\u003c\/p\u003e\n\u003cp\u003eBright, with its shadows. Feminine and masculine.\u003c\/p\u003e\n\u003cp\u003eSoft, but ruthless.\u003c\/p\u003e\n\u003cp\u003eNotes of Italian Bergamot, Bulgarian Rose, Turkish Rose, Egyptian Jasmin, Vanilla Madagascar… all Naturals\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90ml","offer_id":50182094618940,"sku":"3701415901421","price":489.0,"currency_code":"AUD","in_stock":false},{"title":"50ml","offer_id":50182094651708,"sku":"3701415902558","price":359.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/5469\/5740\/files\/Purplebottle_4e87e01c-7b25-47ca-818a-284bae078953.png?v=1728915552"},{"product_id":"initio-absolute-aphrodisiaque","title":"Absolute Aphrodisiac","description":"\u003cp\u003eThe softness of Vanilla intimately intertwined with the animal potency of Musk and Castoreum.\u003c\/p\u003e\n\u003cp\u003eA powerful fragrance that obsessively reminds you of the other. A truly aphrodisiac essence.\u003c\/p\u003e\n\u003cp\u003eNotes of White Flowers, Amber, Vanilla, Musk, Castoreum\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90ml","offer_id":50182139445564,"sku":"3701415901346","price":469.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/5469\/5740\/files\/Absolutebottle_527e99bc-9592-4bdc-b089-b9cf3c257b53.png?v=1728916854"},{"product_id":"initio-paragon","title":"Paragon","description":"\u003cp\u003e\u003cstrong\u003eDiscover Paragon EDP from Initio.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eA MYSTICAL BLEND HOLDING BOTH PROTECTIVE AND PURIFYING POWERS\u003c\/span\u003e\u003cbr\u003eParagon houses the botanical soul of Palo Santo and white Sage whose use has been secretly passed down through initiation ceremonies dating back to the first lines of Inca shamans. INITIO Parfums Privés is interpreting this major accord in a contemporary formula that is potent and remanent.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eA VIBRANT AND FACETED SCENT\u003c\/span\u003e\u003cbr\u003ePairing the soothing influence of Bergamot and Lavender with the force of Pepper, stimulating the mind and opening the heart. The fragrance bestows a protective aura around the physical, emotional, and spiritual bodies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOLFACTIVE PYRAMID\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\"\u003eTop\u003c\/span\u003e: Sage, Lavender, Bergamot\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\"\u003eHeart\u003c\/span\u003e: Palo santo, Plum, Pepper\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBase\u003c\/span\u003e: Oud, Sandalwood\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Initio","offers":[{"title":"90ml","offer_id":50182190989628,"sku":"3701415901438","price":498.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/5469\/5740\/files\/LIBERTINE-BRAND-PACKSHOT--1_54c2446f-e7e6-4183-b958-ed18e5062f31.jpg?v=1728918211"},{"product_id":"initio-oud-for-happiness","title":"Oud For Happiness","description":"\u003cp\u003eInitio Oud For Happiness eau de parfum\u003c\/p\u003e\n\u003cp\u003eNotes: Bergamot, Ginger, Licorice, Vanilla, Cedar Wood, Indian Oud, All Naturals, Musk \u003c\/p\u003e\n\u003cp\u003e90ml\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90ml","offer_id":50182352535868,"sku":"3701415900844","price":598.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/5469\/5740\/files\/OudHappinessbottle_d2346c30-3810-4410-aa47-a000d5cb9311.png?v=1728920346"},{"product_id":"initio-psychadelic-love","title":"Psychedelic Love","description":"\u003cp\u003eThe signature of this narcotic bomb lies in three essential ingredients: Rose, Hedione and Heliotropin. Equally tender and illicit, this crystalline powder hides its intentions well.\u003c\/p\u003e\n\u003cp\u003eBeware of its creamy, powdery and floral facets, wavering between Vanilla and Almond.\u003c\/p\u003e\n\u003cp\u003e Notes of Bergamot, Rose, Myrrh, Vanilla, Patchouli, Heliotrope, Hedione\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90ml","offer_id":50182388875580,"sku":"3701415900059","price":489.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/5469\/5740\/files\/Purplebottle_79f0cfb8-bd42-4607-a381-e18897745260.png?v=1728921088"},{"product_id":"initio-oud-for-greatness","title":"Oud for Greatness","description":"\u003cp\u003eOud for Greatness breathes out a force of nature, the wake of Greatness.\u003c\/p\u003e\n\u003cp\u003eThe natural essence of Oud Wood has been perfected to this pitch, handled with majesty (and brutality) in this bold formula, scarcely highlighted by Patchouli and Musk. Superbly textured, strikingly natural, Oud has been handled by the creator in a register that is astonishingly fresh (Lavender) and spicy (Nutmeg, Saffron).\u003c\/p\u003e\n\u003cp\u003eAn enchanting, thrilling perfume that makes all our dreams of greatness possible.\u003c\/p\u003e\n\u003cp\u003eNatural Oud Wood, Agar Wood Oil, Lavender, Saffron, Patchouli, Musk\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90ml","offer_id":50182390055228,"sku":"3701415901377","price":598.0,"currency_code":"AUD","in_stock":false},{"title":"50ml","offer_id":50182390087996,"sku":"3701415902572","price":419.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/5469\/5740\/files\/OudGreatnessbottle_9b229ef0-aec5-4f5a-a1e8-317c70b76330.png?v=1728921096"},{"product_id":"initio-mystic-experience","title":"Mystic Experience","description":"\u003cp\u003eA heady and distinguished combination of Musk and Coffee, this fragrance captivates the senses, unsettling all around you.\u003c\/p\u003e\n\u003cp\u003eA fragrance for the initiated on a quest for transcendent experiences.\u003c\/p\u003e\n\u003cp\u003eNotes of Coffee, Musk, Vanilla, Patchouli\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90ml","offer_id":50182390219068,"sku":"3701415900134","price":469.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/5469\/5740\/files\/Absolutebottle_2627d410-c4ea-44e6-8913-83e36175ad4c.png?v=1728921102"},{"product_id":"initio-musk-therapy","title":"Musk Therapy Extrait de Parfum","description":"\u003cp\u003eClose your eyes,\u003c\/p\u003e\n\u003cp\u003eSmell and feel a new way of sensations,\u003c\/p\u003e\n\u003cp\u003eExperience the power of scent therapy...\u003c\/p\u003e\n\u003cp\u003eNatural white sandalwood blended with an overdose of white and pink musk creates an ultra-addictive milky and velvety accord. The white magnolia activates the pleasure receptor while the cassis stimulates the energy, releasing a supplement of eroticism. MUSK THERAPY, a magical mood enhancer, paves the way to relaxation and a state of well-being.\u003c\/p\u003e\n\u003cp\u003eFinally, a delightful alternative to artificial paradises and their illicit substances.\u003c\/p\u003e\n\u003cp\u003eNotes of Bergamot, Mandarin, White Magnolia, Blackcurrant, White Sandal Wood.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Initio","offers":[{"title":"90ml","offer_id":50182390415676,"sku":"3701415901445","price":498.0,"currency_code":"AUD","in_stock":false},{"title":"50ml","offer_id":50182390448444,"sku":"3701415902565","price":369.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/5469\/5740\/files\/LIBERTINEFORMATPACKSHOT2_4_44209032-f78f-4385-8bbe-8a8a6ce73ffb.png?v=1728921111"},{"product_id":"initio-magnetic-blend-8","title":"Magnetic Blend 8","description":"\u003cp\u003eA noble, commanding fragrance. Its natural accents amplify the molecule’s pheromonal strength. In a blend of carnal potency and supernatural vibrations, Musk and Frankincense confers a magnetic presence.\u003c\/p\u003e\n\u003cp\u003eNotes of Musk, Frankincense\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90ml","offer_id":50182390481212,"sku":"3700578520258","price":399.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/5469\/5740\/files\/b2c17c6a759d162a0653213423d79c8d4acf699a_c8234105-49be-48ad-ae69-462fad9b73e0.jpg?v=1728921116"},{"product_id":"initio-magnetic-blend-7","title":"Magnetic Blend 7","description":"\u003cp\u003eThe sheer mystery of a molecule infused with the pheromone power of animal Musk.\u003c\/p\u003e\n\u003cp\u003eNotes of Musk\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90ml","offer_id":50182390972732,"sku":"3700578520241","price":399.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/5469\/5740\/files\/b2c17c6a759d162a0653213423d79c8d4acf699a_e813ccc8-53dc-417b-8cd9-28171f2bea42.jpg?v=1728921120"},{"product_id":"initio-high-frequency","title":"High Frequency","description":"\u003cp\u003eThe combination of Magnolia and Almond, overtly so innocent yet truly sexy, takes you by surprise. Its effect is like a sound wave that starts off gently and then powers up the decibels on the skin. 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This captivating scent is meticulously crafted to evoke intense emotions and elevate your presence. 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